Why Landing Pages? If you aren't a regular in the affiliate marketing or internet marketing world, you may not be familiar with the term 'Landing Page'. A Landing page, also known as a sales page - is a website page made specifically to sell someone something. Usually it sells just 1-4 related products and nothing else. There is little doubt that you have run across landing pages yourself while browsing the internet.

You may recognize the "long sales letter" this is one of those landing pages that is packed full of words and advice about some amazing product or service - and the design makes you scroll down 8 screens worth of gibberish in order to find out is it available for the low price of $499. Needless to say, that specific type of page isn't my favorite.

In the search engine optimization industry, we get plenty of clients who say, I have great search engine rankings, now what about my sales, or what about my leads?

Landing pages solve that problem by either selling a specific product at that moment or converting sales leads so that you can get those visitors back to your site and have them buy when they are ready.

If you have had me consult with you one on one, you know that I am a huge fan of Wordpress. So a few weeks ago, I set out to findthe best landing page theme for Wordpress. I'm keeping in mind that this would basically solve the problem of not having enough flexibility. If set up correctly, my clients could leverage this system to sell insurance one day, and sell workout videos the next day.

I was about to make some landing pages for a PPC campaign. I needed a way that I could quickly change those landing pages without starting from scratch. I find that when I make landing pages from scratch they turn out inflexible and can't be easily changed. I finally found Affiliate Theme which looks like it is right on target for my needs. It appears to come with a bunch of graphics and that is a huge timesaver for me. I don't mind getting down to the nuts and bolts to do the programming, but in this case, time is money and my time is best spent optimizing sites, rather than building landing pages from the ground up. It is great that they offer to install the entire setup, but I think I'll just save the $100 and do it myself. That part is easy enough.

So now I just have to get our PPC Experts on board with this idea, but with landing pages this easy, will they even need us? DOH!