Off Page SEO

Why Use the Yahoo Business Directory?

All business owners know the importance of location, location, location. But how do you establish your location if you are on the internet? If you have a business, and you are looking to get exposure, one of the best things that you can do is submit your company to the Yahoo Business Directory.

Submitting your company to the Yahoo Business Directory is going to do a few things for you. Here are some of the benefits that you will experience once you are a part of this community.

The first, and most obvious benefit, is exposure. Your company is going to be able to be found by online customers when they use the search engine. This could bring you a lot more potential customers.

The second thing this will do for you, is that it will bring you instant credibility. There is always a skeptic inclination when dealing with internet companies. A lot of people do not feel comfortable giving their credit card information over the internet. They will only do so if they trust the company. Getting listed in a directory like the Yahoo Business Directory is going to automatically give you some credibility.

You will also be able to check out the competition. When you have an online business, you have to realize that you are now competing against the entire world. You have to worry about all businesses, and not just your neighboring stores. You can use these directories to find out what other companies offer the same products that you do. This can help you establish an effective business plan to attack the online market.

The final benefit from using a directory like this, is that it is inexpensive. Compared to running newspaper ads, radio ads, or TV ads, joining an online directory is much more inexpensive.

For more information and other useful tips...or even a FREE evaluation of your website of current rankings, what's missing, what's needed and more, visit Business Web Coach.

Learning About How a Link Exchange Operates

When you enter the wonderful world of websites and blogs, there is an old habit that has not changed since the early days, web rings. However, today web rings have taken on a new name, the ever popular link exchange. Of course, it is important to understand what this is and how it can work for you.

So, what do I need to know about the link exchange? Firstly, you only deal with web rings that are applicable to your website and topics. Then, you study what is involved in such linking and discover what this type of web ring can do for your website.

Check these out:
• website confederation
• similar to web rings
• you register your site with a centralized type of organization
• the organizations runs the exchanges
• your links and others are exchanged through HTML coding that each of you post on your own site
• such a link creates a banner type advertisement
• each ring member is credited for the number of banners displayed and used
• banners are good for quick advertising
• banners are not good as they take time to load
• not all web hosts allow banners
• banners take up a huge amount of server space
• controlling banner advertising is essential to keep the topic relevant to your site
• most banners are automatically generated and not monitored by anyone
• using such banners should be only on designated pages and not every page of your website to avoid slips in page rankings

The link exchange is very similar in many respects to magazine advertisements, but the difference is that you provide the space for free, normally. However, depending on what type of website you run, these are not always beneficial to you and may drive visitors away, instead of drawing them in. You have to evaluate whether or not such linking will work for your particular site.

3 Reasons Why You Need Link Building Services

We all want to bring more traffic to our websites and blogs. The more people that we can bring in, the more money that we can make. But how do you bring in traffic? One of the best ways that you can create traffic to your site is through link building. This can be a long and tiresome project that requires constant maintenance. For this reason, many people have chosen to use link building services to build their links for them. Here are three reasons why this is a good idea.

First, it will free you up to work on the rest of your site. When you started your website or your blog, you probably were not concerned with links, SEO, or other online business terminology. But if you want your business to succeed, you have to take these things into account. By using link building services, you can optimize your site for traffic, while maintaining your focus on the content. Your service will be able to bring people in, and your content will be able to make them come back.

Next, let’s talk about traffic. There are two different types of traffic. There is good traffic, and then there is accidental traffic. You want to bring people to your site who will be interested in your product. It used to be that link building services would create a lot of traffic, but most of it was from people who were not interested in your website. Today, these services have gotten much better at bringing their customers niche specific traffic.

The last reason to use a these services is that they are professional, and knowledgeable. Many people assume that all business done over the internet is going to be a scam, or by someone unqualified. But there are many companies who pride themselves on their product, and their customer service. If you want to draw traffic, try one of these companies, like us, Business Web Coach. You will be pleasantly surprised.

SEO Press Releases - Critical for Your Online Strategy?

If you have a website then you have probably written SEO articles to help bring people into your site. Most people will use these articles as content so that search engines will have an easier time finding their websites. But another good way to build traffic is by building links. But how to you make people link to your site? One effective way is by writing SEO press releases.

Let us start off by talking about what a press release is, and what it does. When you create this piece of writing, you are writing a keyword article for your website. The different between this and your normal article, is that you refrain from opinion here. You want to concentrate on the facts. When your website started, what it does, and most importantly, what new is going on. A press release is a way of informing, not selling, people about your site.

The goal here is to make your SEO press releases interesting enough so other bloggers and website owners will take the information in them, and write their own article. A successful press release could create hundreds of unique articles, all of which will be pointing directly back to your site.

Here are a few tips to write effective SEO press releases.

A catchy headline. You want to write a headline that will catch the reader’s attention. You have to remember though, that clever is not always best here. Your title has to be informative, and capture the essence of the article, but at the same time it has to sound interesting enough to read.

Write like a journalist. If you cannot remove yourself from your company or you find it to be too time consuming, taking away precious time from what you do best, you should think of hiring someone to write your press releases.

At Business Web Coach, we have hired plenty of writers to offer press releases to our clients. CLICK HERE to view the prices for our packages, as well as individual services including article/blog content and SEO press releases.

Why Linking Farms Are Bad

Why are linking farms bad and why should you avoid them? Picture the nearest public dump, and you have a clear image of a linking farm.

Put simply, all the links from such farms are trash. The websites they point to may be good ones but the link from the farms will never bring these sites any value or benefit them in any way. As a matter of fact, when people find these websites after casually browsing online, they do not bother clicking on the links. So, aside from not bringing in any page rank value, these farms do not deliver traffic either.

Linking farms exist because many people do not have a clear understanding of search engine optimization. They hear that links increase a site's value so they try to get as many links as they can. This is how they end up with links from bad neighborhoods or websites that are not in good standing with search engines, most especially Google.

Link farms are bad mmmmmmkay. They are created for no other reason than to house multiple links, exploiting the link popularity algorithm of search engines. They do not serve any purpose other than giving and getting links from everyone who joins. Getting a link in this manner is a problem because readers and spiders alike consider these farms as spam. So, if you value your website, do not use a link farm. Avoid them because they will only make you lose trust points from readers and Google. In some instances, in fact, links from a link farm may even get your site banned by search engines!

In a nutshell, linking farms are dangerous and are a complete waste of time, so forget about using them. Instead, focus on legitimate marketing methods. They don't work overnight but they do work.

NoFollow Links - What Are They and When Should You Use Them?

There is a lot of talk over nofollow links and how search engines interpret them. In a nutshell, when Google sees a no follow link, it does follow the link but it does not index the content of the page or passes any page rank or link juice to it. In other words, Google considers the linked content irrelevant.

There are two ways to find out if a link is nofollow.

a. Check its page source.
You will have to do this manually by loading the website in your browser. Then, click the right mouse button.

b. Use a Firefox add-on, such as Status search.
You can install this tool in your browser. Once enabled, it will show you which links on a certain page are nofollow.

When is the best time to use nofollow links?

1. On sponsored links and advertisements. Advertisements and sponsored links will not always be relevant to your website's content so it's better not to follow them and let advertisers know – if you must – why.

2. On comments. Comments usually throw up tons of unrelated links. If you are very much concerned with keeping your authenticity, put nofollow on your site's comments. You will not get as many comments if you do this but you can also keep out spam better.

3. On information or pages you do not want to appear in Google. If your website has duplicate content or files like pdfs that you do not want indexed by Google, use nofollow wisely.

4. On external links which are not related to your website's content. If you are linking to certain sites for reference, take the time to check if their content complements or matches yours. If they do not and if they also show signs of being from a bad neighborhood, use nofollow links.

The great thing about using nofollow is that it helps you stick to good networks and build more authenticity and authority legitimately. At the same time, it shows Google you respect its algorithm and that you are doing your best to build traffic ethically.

Keyword Stuffing - How Much Is Too Much?

Keywords are like little flags that search engines use to find your site. If you want to get more people to find your site, you should put up as many flags as possible, right? If you are keyword stuffing your website, then you are probably going to lower your page ranking in the search engines. This is because search engines look for keywords, but they also look for quality content. If your articles just repeat the same word over and over, they are likely to be passed up by the search engines.

So how do you know how much is too much? There is a complicated and confusing science to a search engines algorithm. The exact number of times that you should use a keyword is not known. But SEO experts do have a couple of guesses for you. Most people say that having a keyword density of 3% or lower is ok. If you want to be safe though, you should keep your keyword stuffing down to somewhere between 1 and 2%. This means that for every 100 words, you can use a keyword approximately one time. Matt Cutts, from Google wrote an article, Avoid Keyword Stuffing that I had to include with this post, as it’s…a very interesting approach to discuss the topic.

Do I really have to count every time I use a keyword? That is one way that you can keep track. If you count as you write your SEO articles, you will have less editing to do when you are finished. Another quick way to find out how many keywords you have used is by using the word count function on many word processors. You can also use the find, or search and replace function, to help you determine your keyword density.

Keyword stuffing is especially important if you are using article directories to submit your articles. Some directories will not accept your article if it is too dense with keywords. You should probably check with your directories guidelines to find out exactly how much is too much.

Should You Submit to the Search Engine Bing?

You may think that there is a new search engine in town – Bing. They have advertised online, on television, and even in magazines, as being the next big thing in search engines. But, if you have around awhile, you recognize who they are. They are MSN Live. The Bing search engine is actually a reincarnation of Microsoft Network’s original Live search engine which has been around for over a decade.

Because of the new name, people think that Bing is new. In a way it is, because of the technology that is used to bring results to the consumer. It is not based quite so highly on paid advertising like Google is, and it is not littered with ads like Yahoo is. The results are presented in clusters, with less advertising, making it very effective for people with limited searching skills.

As a website owner or developer, you probably think you should spend all your time concentrated on getting listed on Yahoo or Google, and yes, you have to cover those. But, you should also consider working on getting your site listed on Bing, too. Because of the amount of advertising that that Microsoft is doing, and the fact that so many people who buy new computers have their browsers already set to Bing, you should make sure that your website is submitted to the Bing search engine.

When you go about working to get your web site listed, be sure that your content is completely new (rehashed content will get you rejected from the listings), your pages are free of errors in the code, and your navigation works correctly. These will all help you to get listed easier, more often, and closer to the top – without ever having to pay any money to be there.

What is Off Page SEO, and Why Does it Matter?

If Search Engine Optimization is a recipe, then Off-Page SEO would represent roughly 70% of the ingredients required to make something worth digesting. This means that 70% of the time, focus, planning, and energy should be devoted to things that happen off of the website itself, elsewhere on the internet.

It is extremely common for someone to launch a website, and say, ok we have meta tags, we have great looking graphics, we have content, why don't we have good search engine rankings?

Once you have cared for all of your On-Page elements, it is time to focus your attention to the huge chunk of Off-Page SEO work. It is also important to appreciate the fact that nothing in search engine rankings is permanent, therefore Off-Page SEO work continues repeatedly until you decide that you no longer care about Search Engine Rankings.

Imagine the scenario where your website suddenly ranks on the first page for some search term that represents the essence of your business. Imagine also, that you not only rank on the first page for that term, but you rank in the top 3 results on the first page of Google.

If this is something that you recently achieved with the help of an SEO company, do you think that your competitors (who also share space on that first page) are just going to yield and let you take over critical market share from them? Not likely. The chances are good that your competitors are also working on some sort of SEO strategy and now that you are on their radar, they will do everything that they possibly can to destroy your new found search engine glory. This is why you must persistently build links, and make sure that your Off-Page SEO strategy is constantly evolving. The key is to be repetitive, consistent, and evolutionary.

Off Page SEO

Why is Link Building Important for SEO?

Building inbound links for your website is a cornerstone strategy for any successful SEO campaign. Inbound links will network your website with other sites and provide healthy pathways in and out of your website. If you think of your website not as a brochure, but rather as a body, the links within the website would represent the veins carrying vital traffic throughout the website.

Likewise the inbound links would be the fuel that brings traffic into your website. Without inbound links, your website starves.

It is also unhealthy for your website not to release any traffic that isn't useful. If you don't supply outgoing links, then you miss the opportunity to extend goodwill to other websites with related or interesting businesses.

Since inbound links are the fuel for SEO, you need to ensure that you are not only consistently building all kinds of new links, but that you also build high quality links.

Selecting links and vetting them for quality is the job of your friendly Search Engine Optimization company. We ensure that links built pointing to your website meet our quality standards and we ensure that by manually checking links ourselves and double checking them.

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