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  • 3 Important Things About Search Ranking Analytics
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  • Keyword Stuffing - How Much Is Too Much?
  • Flash and SEO...Friend or Foe?
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  • Which Online Marketing Companies Can You Trust?
  • SEO Keywords and Analytics Tools...A MUST!
  • The Tips on Specializing in Local SEO?
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  • SEO Press Releases - Critical for Your Online Strategy?
  • NoFollow Links - What Are They and When Should You Use Them?
  • What's the Right Way to Link Anchor Text?
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Orange County, CA

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Flash

The new and improved Search Engine Optimization Analysis - Do You Need an SEO Audit?

Orange County Search Engine Optimization - SEO Experts - Complete Website Optimization - Business Web Coach

5/3/10 Business Web Coach now has a new and improved Search Engine Optimization Analysis. Get yours today by signing up on the right sidebar.

The Search Engine Optimization Analysis is key to your success.

Our new Search Engine Optimization Analysis includes detailed information and links about how to improve your website for search engines all completely free.

When was the last time you had a good look at your website? Not just look at the design and the color, but had a look at how the search engines see it. Is your website full of tables and unnecessary coding that confuses search engines? Is it dependent on Flash or JavaScript that prevents it from being seen by the search engines? A good SEO audit will tell you all of this and more, and help you to get your web site to the top of the rankings.

There are many companies that offer free SEO audit services as a means to selling you their SEO optimization services down the line. You should be aware that some of these are scams, and some of them may try and sell you services that you don’t really need. So, before you hire a company, just take a look at how your site currently ranks in comparison to your competitors.

A good SEO audit will review all of your code on all of your pages, ensuring that it is up-to-date and compliant with all the latest browsers. It will also help you devise alternatives to any Flash or JavaScript technology that you may be using for navigation (these can prevent you from ranking high with the search engines).

Perhaps the most important part of an audit will be to determine what your keywords should be. A good SEO company will be able to give you precise details on what keywords will work for you, and what ones won’t. By learning your correct keywords and how to place them throughout your web site, you will have a better chance of ranking high without having to pay for placement. Getting all your clicks and impressions without paying for them is the best way to make your business a success. Get a FREE SEO Audit today!

  • Best Practices
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  • On Page SEO

Flash and SEO...Friend or Foe?

Orange County Search Engine Optimization - SEO Experts - Complete Website Optimization - Business Web Coach

When Flash first came around, every web designer wanted to learn it and every website owner wanted their website converted to it. Flash sites look great, navigate well, and offer a much better user experience. But, there are several problems that come along with a flash site, and one is that it is difficult to optimize Flash for SEO unless you break it down into more manageable pieces.

The early Flash websites consisted of just one HTML page with Flash embedded into it. Although this looked great and worked well, search engines could pick up nothing from the Flash code. All they saw was a simple HTML page with no information on it, and so they did not catalog it. The same will happen today if you build a site that has a lot of Flash on it.

The best thing you can do to optimize Flash for SEO is to use Flash in pieces, in particular for navigation, rather than for the entire site. You need to have basic HTML on your site so that the search engines can read it, and also so that it is readable by various readers used by the visually disabled. If you are building a corporate or governmental site, then your site should be ADA-compatible as well as SEO compatible.

Once you have built your website using Flash, you have to pay close attention to the source code and make sure that there are “alt” tags for every piece of text that is displayed by Flash. Also, your navigation needs to be clear enough so that each individual page is cataloged. You can optimize Flash for SEO, but it does take a little more work – so much so, that you may actually reconsider using Flash as nothing more than decorative on your web site.

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