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HTML and CSS
Back in the day when web designers built their website by hand, it was very easy to make a mistake in the coding. However, now web designers are lucky to have the many tools that they have that no longer makes HTML and CSS validation such an issue that it used to be.
If you don’t know what HTML and CSS validation is, you have probably noticed it when it didn’t take place. If you have been to a website that looks odd, where items are falling off the side of the page, strange coding appears, or there are missing graphics, that is probably because no one took the time to validate their code.
When you build a website, you need to use HTML and CSS validation for the following reasons:
1. Not everyone uses Internet Explorer. Some people are still using old versions of Netscape and AOL, while others are using Firefox or Safari. You need to build your website so that it appears properly on all of these browsers.
2. Not everyone is on a PC! Some people are viewing your website from an Apple, others from their phone or even their television. Your website needs to appear properly there, too.
3. You may find that you need your website to be ADA-compliant. This means that readers for the visually-impaired will be reading the text. So, if you are going to utilize a lot of graphics, there needs to be “alt” tags in place so that the reader can “read” them, too.
By using a quality HTML or CSS validation program, many of which are found online for free, you can make sure that your website is fully accessible to everyone, no matter what kind of computer they are using, or even whether they can actually see the screen or not.
HTML Validation is important because of how search engines treat a website on a programmatic level. Search Engines discover your website and all of the site pages using a program called a search engine spider, bot, or crawler. These names are all essentially synonymous. The key takeaway is that because these programs are the method search engines use to discover your site, you have to provide your site to them in a logical, structured, and non-broken format.
Invalid HTML is a website that is broken from a programming standpoint. While the site may look just great to you and I when you surf onto it in your browser, you have to realize that browsers have built-in forgiveness with how they render your website. This means that the browser may compensate and try to make your site appear not broken. Sometimes the HTML that is invalid does not effect the layout or the appearance of the site, but rather the behavior or logic of the site.
Imagine calling a taxi and telling them directions to your house. You start to provide those directions, but midway through you start speaking in nonsense and gibberish. The taxi wouldn't have much luck in finding your house. The same is true for websites that are syntactically broken and have invalid HTML.
Get step-by-step instructions on how to optimize your website with a custom SEO Checklist.
Do Meta Keywords still matter for good search engine rankings? The answer is YES. Even though Google does not use meta keywords - they do use them indirectly. The benefit from using meta keywords is indirect. Though Google does not use meta keywords to increase or decide the rank of your website, Google does use the keywords for a different purpose.
Google highlights meta keywords, keywords in your title, and keywords in your meta description and provides searchers with visual cues about how your website relates to their search query.
These visual cues are bold keywords that will motivate the users to click on your website. This is called a click-through. Increased click-throughs prove to Google and other search engines how relevant your website is for that search query. The more relevant your site is on a given topic - the more likely the search engines will reward the site with higher rankings.
Get the specifics of how to push your site to the top of Google's rankings with an SEO Checklist
