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On Page SEO

  • Why is Valid HTML Important for SEO?
  • 3 Tips to Increase Your Search Engine Rankings
  • 3 Tips for Proper Keyword Density
  • How to Make the Best Use of Keyword Ranking
  • Keyword Stuffing - How Much Is Too Much?
  • The new and improved Search Engine Optimization Analysis - Do You Need an SEO Audit?
  • What is an XML Sitemap, and Why Do I Care?
  • 3 Reasons Why You Need Link Building Services
  • SEO Press Releases - Critical for Your Online Strategy?
  • Will Robots.txt Prevent Your Search Engine Destiny
  • What is on Your SEO Checklist?
  • 3 Simple Rules for JavaScript and SEO
  • SEO Keywords and Analytics Tools...A MUST!

Press Releases

  • SEO Press Releases - Critical for Your Online Strategy?
  • Increase Web Traffic - Be Successful on the Web!

Recriprocal Linking

  • Is Reciprocal Linking A DO or a DON'T?
  • What's YOUR Page Rank?

Search Engine Rankings

  • What's YOUR Page Rank?
  • 3 Tips to Increase Your Search Engine Rankings
  • SEO Press Releases - Critical for Your Online Strategy?
  • SEO Keywords and Analytics Tools...A MUST!

Search Engines

  • Why is Valid HTML Important for SEO?
  • 3 Simple Rules for JavaScript and SEO
  • 5 Keys To Understanding How Google Thinks

SEO Advice

  • Why Use the Yahoo Business Directory?
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Orange County, CA

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On Page SEO

3 Tips for Proper Keyword Density

Orange County SEO | SEO Experts | Search Engine Optimization | Business Web Coach

We all know the importance of using keywords in our articles on our websites. Using the right keywords will help to bring in traffic. But did you know that the amount of times you use a keyword in an article could affect its ranking with different search engines? If you want to bring traffic to your site, here are three tips for proper keyword density.

Tip number 1. Knowing your keyword density. The first thing that you have to do is figure out how densely you are using your keywords. This is a very simple task. You simply take the number of times that you use a certain keyword and divide it by the total number of words. To find these word counts, you can cut and paste your post into most word processing programs, and use the word count tool. You can also use the search and replace function to find out how many times you use a certain keyword.

Tip number 2. How dense is dense enough? Now that you know how to find your density, you have to know how dense your article should be. This is a point that is often debated. If your article is too dense, it will actually drop in search engine rankings. This means that you can not just post an article that repeats the same keyword over and over again. Most people believe that one to two percent density is a good number to shoot for. This means that you should use your keyword approximately one time, for every hundred words.

Tip number 3. You need to use supporting keywords. If you want to use the term, NBA basketball, the rest of the content has to be in line with your search term. Use players, teams, and terms like dribble, shoot, and defense. If you want to have keyword density, your entire article has to point towards your key phrases.

  • Best Practices
  • Content Creation
  • Keyword Density
  • Keywords
  • On Page SEO
  • SEO Advice

Increase Web Traffic - Be Successful on the Web!

Orange County SEO | SEO Experts | Search Engine Optimization | Business Web Coach

If you want to be creative and increase web traffic to your website, there are a number of interesting things you can do. You may have to spend money, but there again you might not have to. This is why I wanted to share my knowledge with you and give you a helping hand that you will find very productive.

So, what did I do to increase web traffic to my site? Well, besides writing good content, I used SEO, something that you should take the time to learn. Otherwise, you can try these:

• provide original content for free
• provide content that is different from anywhere else
• provide content that has information that no one else provides in one place
• provide quality written content
• provide useful and informative content
• add in a bit of humor
• use the first person as if you were talking to your friend
• show solid facts
• help readers solve their problems
• keep your writing fresh
• add new content every week at the minimum
• write tight and appropriate titles or headlines
• keep up to date with changing things about your topic and share them with your readers
• to provide more information faster, hire writers to do more articles
• outsource for writing versus hiring employees
• provide a glossary of terms
• provide links to good sites for further information or services related to your topic
• use link building to draw in more readers
• provide an rss feed to keep your readers informed of the latest article postings
• recommend your url to major search engine databases
• do not use content generating software
• avoid rewriting other articles found on the net
• do detailed research before writing content
• improve your search engine rankings
• advertise yourself across the net and by word of mouth
• provide a subscription, free preferably, with a forum for discussions about the topic
• have an advertising page for companies providing services or products related to the topic
• avoid putting advertising on your content pages
• use limited, but appropriate graphics with calming colors – green, etc.
• do not make your graphics too busy
• affiliate yourself to book stores online and promote their topic related books to earn some money

If you want to increase web traffic for your site, then follow these steps very carefully. Just remember that solid facts and good writing play as big a part as SEO, so ensure that you use proper grammar and spelling at all times!

  • Content Creation
  • Link Building
  • Off Page SEO
  • On Page SEO
  • Press Releases
  • SEO Advice

How to Make the Best Use of Keyword Ranking

Orange County Search Engine Optimization - SEO Experts - Complete Website Optimization - Business Web Coach

When you use SEO, you will have to research your keywords appropriately to match the topic that you are discussing on the page that you are working on. You should not just use the same keywords on every page as each page will be discussing a varied topic related to the main topic of your site. That is making the best use of keyword ranking.
So, how do you make the best use of keyword ranking for my clients? Well, I begin by researching the topics to be discussed and finding out what the most popular keyword searches are. I do this every three days to keep my clients’ sites optimized all of the time. These are the other things that I do:
• check keyword relevancy
• incorporate the most popular keyword for my page into my headline or title
• keep my keyword density and frequency of my keyword use per page down to 3% of the total word count
• check the rankings of pages that are linking to me
• keep my page up to date, changing keywords to more popular ones every week
• linking major points in my pages to other pages in my site and any outside blogs that I may have
Making the best use of keyword ranking is a time consuming job. It takes as much time in a day as writing my articles. However, if you want to put more time into either area, you do one job yourself and then outsource the other job to other employees or outsourced companies, like us, Business Web Coach or freelancers. Whatever you do though, do not ignore your ranking as this is what can put you on the first page of any search engine search and draw in the majority of readers to your site.

  • Best Practices
  • Keyword Tools
  • Keywords
  • On Page SEO
  • SEO Advice

What's YOUR Page Rank?

Orange County Search Engine Optimization - SEO Experts - Complete Website Optimization - Business Web Coach

Many website owners assume that a page rank is merely the place where their website ranks in the search engines. In reality, your site's page rank is more complicated than that. When webmasters discuss page rank, they are usually referring to the Google PageRank and not a general placement of a listing in all of the search engines.

PageRank is actually a unique and patented analysis algorithm that is used by Google to determine just how important a web page is. Many people assume that the “page” in PageRank refers to the web page. Actually, the PageRank technology was named after Larry Page, the person who created it.

Your site's PageRank is determined by a number of factors. It is quite a complex mathematical equation, but what it comes down to is that when sites link to yours it can increase your site's PageRank. The higher the rank of the sites linking to you, the higher your page rank is likely to become.

Pages receive a rank of between PR1 and PR10. A brand new site, or one that hasn't been developed properly is going to have a rank of PR0, while sites like Amazon.com (PR9) and eBay.com (PR8) score much higher. In general, a rank of PR4 or higher is considered to be a good one.

So why is your website's page rank important? Because it plays a part in where your website appears in Google's search engine results. While no one knows exactly how much a site's PageRank contributes to the search engine placement, studies show that pages with a higher ranking, appear higher in results than those with a lower one.

Of course building your site's PageRank is more than just finding a bunch of sites to link back to yours. The quality of the sites linking to yours is important. That's why a quality link-building campaign can help a site achieve better search engine placement. Just remember, higher rankings don't happen overnight. They take time to achieve and Google takes time to update.

  • Google Page Rank
  • Link Building
  • On Page SEO
  • Recriprocal Linking
  • Search Engine Rankings
  • SEO Advice

3 Reasons Why You Need Link Building Services

Orange County Search Engine Optimization - SEO Experts - Complete Website Optimization - Business Web Coach

We all want to bring more traffic to our websites and blogs. The more people that we can bring in, the more money that we can make. But how do you bring in traffic? One of the best ways that you can create traffic to your site is through link building. This can be a long and tiresome project that requires constant maintenance. For this reason, many people have chosen to use link building services to build their links for them. Here are three reasons why this is a good idea.

First, it will free you up to work on the rest of your site. When you started your website or your blog, you probably were not concerned with links, SEO, or other online business terminology. But if you want your business to succeed, you have to take these things into account. By using link building services, you can optimize your site for traffic, while maintaining your focus on the content. Your service will be able to bring people in, and your content will be able to make them come back.

Next, let’s talk about traffic. There are two different types of traffic. There is good traffic, and then there is accidental traffic. You want to bring people to your site who will be interested in your product. It used to be that link building services would create a lot of traffic, but most of it was from people who were not interested in your website. Today, these services have gotten much better at bringing their customers niche specific traffic.

The last reason to use a these services is that they are professional, and knowledgeable. Many people assume that all business done over the internet is going to be a scam, or by someone unqualified. But there are many companies who pride themselves on their product, and their customer service. If you want to draw traffic, try one of these companies, like us, Business Web Coach. You will be pleasantly surprised.

  • Link Building
  • Off Page SEO
  • On Page SEO
  • SEO Advice

SEO Keywords and Analytics Tools...A MUST!

Orange County Search Engine Optimization - SEO Experts - Complete Website Optimization - Business Web Coach

If you own a business, you probably know the importance of location. You have probably heard people say that the success of your business is all about your location, location, location. But if you own an internet business, how can you put yourself in the right place? The best way for you to put your online business in the right location, is by using the right keywords.

Keywords are going to bring traffic toward your site. But what keywords should you use? And how do you find out which words are the good words? Here are some keyword tools that can help you increase your traffic.

One of the most common keyword tools that many bloggers use, is a suggestion tool. This tool can help you decide on which words are best for your blog or website. If you are writing about a certain subject, a suggestion tool will be able to tell you the most common search terms for that subject. If you are writing about the NBA, you will be able to find out what players are currently being searched for. This can help you develop your content, and bring in traffic.

An analyzing tool is another common program that can be extremely helpful. This tool can help you to find out how people are getting to your site. This will let you see what keywords are working for you, and which ones are not. This is a great tool if you want to find out how to sharpen your site.

Many of these keyword tools can be obtained for free, and are a great addition to any online business. If you want to improve your SEO ranking, you need to concentrate on your keyword usage. The best way to do this is with these free, and useful tools.

  • Analytics
  • Best Practices
  • Keyword Tools
  • On Page SEO
  • Search Engine Rankings
  • SEO Advice

3 Tips to Increase Your Search Engine Rankings

Orange County Search Engine Optimization - SEO Experts - Complete Website Optimization - Business Web Coach

Getting traffic to your site is everyone’s primary goal these days and even though there are more and more search engines out there, there are also more and more people competing for the high rankings. If you are trying to increase your search engine rankings, then there a couple of tips you should follow that will help you get to the top.

1. You need to have what are called “backlinks” . Backlinks are links from other peoples’ sites to your site. In other words, they are almost like recommendations that you are a legitimate site and that you are mentioned throughout the web. The search engines like it when they see that you are linked to other sites and will place you higher as a result.

2. You need to spend a great deal of time on your content. This means refreshing your content on a daily basis if you can, getting feedback and input from visitors to your site on a bulletin board or comment forum, and keeping your content fresh and informative. If you are only rewriting PLR content, or rehashing old stuff that you have written before, the search engines will find you out an exclude you from their listings.

3. Spend time on your code if you want to get to the top of the search engine rankings. Make sure that all of your “alt” tags and “meta” tags are in place and correct. Don’t try and trick the search engines by using popular search keywords like “Britney” or “Oprah”. You are always better off using appropriate keywords for your subject.

Business Web Coach offers a FREE website analysis which will explain the current status of all of the above items. We can also tell you how to get there. Give your website the attention it deserves…make sure programming is correct and keep it up-to-date…you will see results.

  • Best Practices
  • Link Building
  • On Page SEO
  • Search Engine Rankings
  • SEO Advice

The new and improved Search Engine Optimization Analysis - Do You Need an SEO Audit?

Orange County Search Engine Optimization - SEO Experts - Complete Website Optimization - Business Web Coach

5/3/10 Business Web Coach now has a new and improved Search Engine Optimization Analysis. Get yours today by signing up on the right sidebar.

The Search Engine Optimization Analysis is key to your success.

Our new Search Engine Optimization Analysis includes detailed information and links about how to improve your website for search engines all completely free.

When was the last time you had a good look at your website? Not just look at the design and the color, but had a look at how the search engines see it. Is your website full of tables and unnecessary coding that confuses search engines? Is it dependent on Flash or JavaScript that prevents it from being seen by the search engines? A good SEO audit will tell you all of this and more, and help you to get your web site to the top of the rankings.

There are many companies that offer free SEO audit services as a means to selling you their SEO optimization services down the line. You should be aware that some of these are scams, and some of them may try and sell you services that you don’t really need. So, before you hire a company, just take a look at how your site currently ranks in comparison to your competitors.

A good SEO audit will review all of your code on all of your pages, ensuring that it is up-to-date and compliant with all the latest browsers. It will also help you devise alternatives to any Flash or JavaScript technology that you may be using for navigation (these can prevent you from ranking high with the search engines).

Perhaps the most important part of an audit will be to determine what your keywords should be. A good SEO company will be able to give you precise details on what keywords will work for you, and what ones won’t. By learning your correct keywords and how to place them throughout your web site, you will have a better chance of ranking high without having to pay for placement. Getting all your clicks and impressions without paying for them is the best way to make your business a success. Get a FREE SEO Audit today!

  • Best Practices
  • Flash
  • On Page SEO

What's the Right Way to Link Anchor Text?

Orange County Search Engine Optimization - SEO Experts - Complete Website Optimization - Business Web Coach

When you want to bring in more traffic to your website, you do one of two things. You either write more articles using specific keywords, or you build links. Both of these methods are very effective. You can also combine these methods to get some very powerful results. Here are a few tips on how to link anchor text.

First, what exactly is anchor text. You have probably read articles before, and at the bottom of the article, there is a group of words that are in a different color. Most of the time they are blue. They probably say something like, ‘click here,’ or ‘read more…’ or ‘continue reading.’ If you click on these words, you will be taken to another site. These words are considered anchor text. This is a great way to build traffic, but if you use these words, you are making a very common mistake.

When you link anchor text, it is very important that you decide to link to the right words. ‘Click here,’ doesn’t tell the reader anything about the website that it is linked too. It also doesn’t tell the search engines where the link is leading to either. If you want to maximize your traffic, you need to link to important anchor text. If you are linking to an article in a magazine, use the magazine’s title as the anchor text. This tells the reader where they are going when they click. It also sends a powerful message to the search engines.

Another important tip to know when you link anchor text, is that it does not have to come at the end of the article. You can link to any part of your article. People started placing their links at the end of the article, because they wanted people to finish reading. The sad news is, that most people are only going to read the first few paragraphs of an article before they move on.

  • Anchor Text
  • Best Practices
  • Link Building
  • On Page SEO

3 Simple Rules for JavaScript and SEO

Orange County Search Engine Optimization - SEO Experts - Complete Website Optimization - Business Web Coach

We all want our websites to be fun and exciting and do all the greatest things that technology allows, but if you are trying to get people to find your website on all the search engines, you might want to resist some of the bells and whistles and stick with straight HTML, because tools like JavaScript and SEO just don’t mix.

If you are thinking about using JavaScript and SEO is important to you (which it should be), then you need to follow these simple rules about usage and placement of JavaScript within your site:

1. Keep your JavaScript in files outside of your primary pages. Your HTML pages can link to them, but you don’t want them hidden within your HTML. They will prevent the search engines from crawling your web site further.

2. If you have to use JavaScript, keep it short and simple. Don’t use it for navigation, or the search engines will not be able to get to all of your pages. Of course, you should have a “sitemap” file on your server, so that it can be fully crawled, just in case.

3. Do not use JavaScript to rotate your content. The search engines need to see static content in its normal state or it won’t read it. If your content is brought into your site through JavaScript, there is a chance it won’t be read at all.

JavaScript and SEO, or Flash technology and SEO for that matter, are not good mixes. You can use JavaScript, but it should be supplemental to a basic site and not part of the core structure or navigation. Search engines, in general, have a hard time navigating through JavaScript and you may find that your site is never listed because the search engines just spit it out every time they come across your code.

  • Best Practices
  • HTML and CSS
  • Javascript
  • On Page SEO
  • Search Engines
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