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- Why is Valid HTML Important for SEO?
- Why is Link Building Important for SEO?
- 3 Reasons Why HTML and CSS Validation Are Important
- You Use WordPress...Still Need SEO? YES!
- How to Get Rid of Blog Comment Spam
- 3 Tips to Increase Your Search Engine Rankings
- 3 Important Things About Search Ranking Analytics
- The new and improved Search Engine Optimization Analysis - Do You Need an SEO Audit?
- How to Make the Best Use of Keyword Ranking
- Business Web Coach - Search Engine Optimization, Social Media and Video SEO Services
- Keyword Stuffing - How Much Is Too Much?
- Flash and SEO...Friend or Foe?
- How to Use Keyword Tools to Get SEO Placement
- Which Online Marketing Companies Can You Trust?
- SEO Keywords and Analytics Tools...A MUST!
- The Tips on Specializing in Local SEO?
- 5 Best Practices for Twitter & SEO
- 3 Simple Rules for JavaScript and SEO
- SEO Press Releases - Critical for Your Online Strategy?
- NoFollow Links - What Are They and When Should You Use Them?
- What's the Right Way to Link Anchor Text?
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Search Engines
We all want our websites to be fun and exciting and do all the greatest things that technology allows, but if you are trying to get people to find your website on all the search engines, you might want to resist some of the bells and whistles and stick with straight HTML, because tools like JavaScript and SEO just don’t mix.
If you are thinking about using JavaScript and SEO is important to you (which it should be), then you need to follow these simple rules about usage and placement of JavaScript within your site:
1. Keep your JavaScript in files outside of your primary pages. Your HTML pages can link to them, but you don’t want them hidden within your HTML. They will prevent the search engines from crawling your web site further.
2. If you have to use JavaScript, keep it short and simple. Don’t use it for navigation, or the search engines will not be able to get to all of your pages. Of course, you should have a “sitemap” file on your server, so that it can be fully crawled, just in case.
3. Do not use JavaScript to rotate your content. The search engines need to see static content in its normal state or it won’t read it. If your content is brought into your site through JavaScript, there is a chance it won’t be read at all.
JavaScript and SEO, or Flash technology and SEO for that matter, are not good mixes. You can use JavaScript, but it should be supplemental to a basic site and not part of the core structure or navigation. Search engines, in general, have a hard time navigating through JavaScript and you may find that your site is never listed because the search engines just spit it out every time they come across your code.
HTML Validation is important because of how search engines treat a website on a programmatic level. Search Engines discover your website and all of the site pages using a program called a search engine spider, bot, or crawler. These names are all essentially synonymous. The key takeaway is that because these programs are the method search engines use to discover your site, you have to provide your site to them in a logical, structured, and non-broken format.
Invalid HTML is a website that is broken from a programming standpoint. While the site may look just great to you and I when you surf onto it in your browser, you have to realize that browsers have built-in forgiveness with how they render your website. This means that the browser may compensate and try to make your site appear not broken. Sometimes the HTML that is invalid does not effect the layout or the appearance of the site, but rather the behavior or logic of the site.
Imagine calling a taxi and telling them directions to your house. You start to provide those directions, but midway through you start speaking in nonsense and gibberish. The taxi wouldn't have much luck in finding your house. The same is true for websites that are syntactically broken and have invalid HTML.
Get step-by-step instructions on how to optimize your website with a custom SEO Checklist.
Understanding how Google thinks and their motivation behind rolling out new features and improvements is core to the SEO ninja’s mission. Your mission is to understand how Google thinks, and it is based on how Google sees your website.
1: Understand the Google Index
For you to be successful with your website in terms of SEO, you also need to learn how to satisfy Google’s rules so you maximize your share of the search index. The search index is comprised of pages from each website that Google is willing to display in search results. Putting content on the web does not guarantee that Google will see fit to index that content. The index is built on the algorithm that Google continually updates and changes. Google Webmaster Tools is an invaluable resource for providing a quick x-ray about the standing of your website, including how many pages are indexed and if there is something preventing the site from being fully indexed. SEO ninjas have to be skilled programmers in order to reverse engineer the indexing algorithm correctly, but they also need to be effective marketers to be successful with driving human traffic.
2: Perform Quick SEO Diagnostics
Check to make sure that you have an XML Sitemap. It should be located at: yourwebsite.com/sitemap.xml - if you don't have an XML Sitemap, you can create a quick temporary XML Sitemap. Ideally, you want your website to create and update your sitemap dynamically when you add new content.
3: Manage Your On-Page SEO
These steps include re-writing the site to incorporate valid HTML and CSS, minimizing the use of tables and in-line javascript, and moving the code out of the way of the content within the context of the website backend. Of course there are at least 2 dozen more elements to mastering On Page SEO.
4: Take Advantage of Free Information
The best step to cover all of these basics is to get a free SEO report. The free report will give you the lowdown on the basics for both on-page and off-page SEO. There are dozens of free SEO tools available, but a true SEO ninja can write his own programs and tools for that purpose.
5: Optimize Continually
SEO is an iterative process. In layman's terms, this means that good SEO is accomplished by repeating some of the same steps over and over again. Did you write and post a blog and grab some inbound links? Great, now do it again. Wash, rinse, repeat. Grab a custom SEO Checklist when you're ready to move your SEO efforts to primetime.
