If you have a website then you have probably written SEO articles to help bring people into your site. Most people will use these articles as content so that search engines will have an easier time finding their websites. But another good way to build traffic is by building links. But how to you make people link to your site? One effective way is by writing SEO press releases.

Let us start off by talking about what a press release is, and what it does. When you create this piece of writing, you are writing a keyword article for your website. The different between this and your normal article, is that you refrain from opinion here. You want to concentrate on the facts. When your website started, what it does, and most importantly, what new is going on. A press release is a way of informing, not selling, people about your site.

The goal here is to make your SEO press releases interesting enough so other bloggers and website owners will take the information in them, and write their own article. A successful press release could create hundreds of unique articles, all of which will be pointing directly back to your site.

Here are a few tips to write effective SEO press releases.

A catchy headline. You want to write a headline that will catch the reader’s attention. You have to remember though, that clever is not always best here. Your title has to be informative, and capture the essence of the article, but at the same time it has to sound interesting enough to read.

Write like a journalist. If you cannot remove yourself from your company or you find it to be too time consuming, taking away precious time from what you do best, you should think of hiring someone to write your press releases.

At Business Web Coach, we have hired plenty of writers to offer press releases to our clients. CLICK HERE to view the prices for our packages, as well as individual services including article/blog content and SEO press releases.

Search Engine Optimization Services FAQ

WHO?

Who Performs the work?

Business Web Coach provides all of the Off-Site Work including:
Link Building, Article Marketing, Directory Submissions, Press Releases, Forum Postings, Off-Site Blogs, and much more...

What if we need changes to our website, who does that?

Typically, your webmaster handles the changes to your website and we coordinate the changes from an SEO standpoint.

Can you just make the changes to our site?

Yes we can, but we charge hourly.

WHAT?

What work gets done?

Business Web Coach does all of the work described in our product offering over the course of several months.

WHEN?

When can we expect to see increased Search Engine Rankings?

The process of getting relevant keywords ranking for your website typically takes a minimum of 90 days. That process can take significantly longer if the keywords are extremely competitive or if your website requires significant fixes to perform well.

When will I get questions answered?

We offer unlimited email support and email questions are usually answered within a 24 hour period.

WHERE?

Where is your office & can we meet in person to get started?

We work from a couple of brick and mortar offices and a series of virtual offices. YES - We can come to your business for a presentation and to consult with you. YES – We can meet with you even if you are out of state and NO, you won’t have to pay the expense, depending on availability and timing. At this time, our offices are not equipped to handle client meetings.

WHY?

Why does SEO work have to be continuous?

Improvement in Search Engine Rankings can be temporary or long lasting. To ensure that your rankings improve on a constant basis, an SEO Company will need to constantly work on improving and solidifying your search engine rankings to make them last.

Also, your competitors are likely to start ramping-up their SEO efforts once they see that you have successfully displaced them from the top search rankings.

Why do improvements in Search Engine Rankings take so long?

Search Engines use programs to update their libraries of websites. These search engine programs have to first discover your website, read it, and decide where it belongs in the search engine. In order to correctly train the search engine to categorize your website the way you think it should be listed, requires multiple weeks of diligent work and analysis. The effect of the work we do to improve your website has some delay until search engine updates actually reward the site with higher rankings.

Search Engines may take up to 90 days to perform a large enough update that merits including your website in the search results.

HOW?

How is Business Web Coach different than the million other SEO companies out there?

Our methods are based in engineering first and marketing second. Many of our competitors have little understanding how Search Engines work behind the scenes.

How do I know you’re actually working?

While Google and other Search Engines are slow to reward the work that goes into SEO, our product offers the statistical analysis, trend analysis, accountability, and reporting which we provide from day 1.

The byproduct of all of this work is the higher rankings within the search engine results.

The secondary byproduct of those higher rankings is increased traffic to your website. A tertiary byproduct would be an increase in market share or sales.

We make sure to hold ourselves highly accountable from day 1. We provide weekly reports and proof of the work that we’re doing to show you that there is progress starting right away.

How hands-on is this process for our business?

The process of Search Engine Optimization is as hands-on as you want it to be. If you choose to be more hands-on, then you can learn the nuances behind how SEO works. If you choose to be hands-off, then you can devote more of your time to doing what you do best with your business and let us worry about the SEO.

How does the project management of SEO work?

We manage the entire process of covering everything outlined in the quarterly breakdown proposal, and then you have the opportunity to manage us on a weekly basis. We provide the option of conducting a weekly phone call which covers all of the details for up to 1 hour each week.