Facebook Works for Business - Social Networking for Business

In the early days of Social Media, business leaders had no idea about how to capitalize on the Social Media phenomena. Basically efforts fell flat until this year. The main reason is that businesses could not directly trace more sales to interaction in Social Media. So the conclusion was that social networking was good for branding and that was about it. Enter Social Network Advertising, Social Media Conversion, and Social Media Metrics.

Social Media Metrics may be something as simple as measuring increasing numbers of fans on your businesses

Facebook Fan Page

Facebook fan pages have a ratings system that measures the quality of your posts as well as the number of interactions that you users have had with your fan page. This can serve as a gut check with how interesting or engaging your content actually is on your fan page.

What about setting up custom landing pages for each fan page? What a great idea. Instead of just sending all of the facebook fan page traffic to your main website page, how about if your facebook landing page slowly transitions the fans from facebook onto your website. You can make your facebook landing page look like the facebook layout, and show your fans other friends who are also fans just like your main facebook fan page. Since you are trying to continue the conversation and traffic onto your website it helps to maintain continuity. How about a special promotion geared to facebook fans? “Free starbucks card to the first 10 fans to take this poll on our website…”