We all know the importance of using keywords in our articles on our websites. Using the right keywords will help to bring in traffic. But did you know that the amount of times you use a keyword in an article could affect its ranking with different search engines? If you want to bring traffic to your site, here are three tips for proper keyword density.
Tip number 1. Knowing your keyword density. The first thing that you have to do is figure out how densely you are using your keywords. This is a very simple task. You simply take the number of times that you use a certain keyword and divide it by the total number of words. To find these word counts, you can cut and paste your post into most word processing programs, and use the word count tool. You can also use the search and replace function to find out how many times you use a certain keyword.
Tip number 2. How dense is dense enough? Now that you know how to find your density, you have to know how dense your article should be. This is a point that is often debated. If your article is too dense, it will actually drop in search engine rankings. This means that you can not just post an article that repeats the same keyword over and over again. Most people believe that one to two percent density is a good number to shoot for. This means that you should use your keyword approximately one time, for every hundred words.
Tip number 3. You need to use supporting keywords. If you want to use the term, NBA basketball, the rest of the content has to be in line with your search term. Use players, teams, and terms like dribble, shoot, and defense. If you want to have keyword density, your entire article has to point towards your key phrases.
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