Our Lead Conversion Analysis presents you with action-item details. These details will provide improvements and recommendations to help you convert more leads on your website.

We can help with:

• Shopping Cart Abandonment
• Landing Page Optimization
• Landing Page Design
• Sales Copy
• Eliminate Conversion Distractions

Each Lead Conversion Optimization package is custom made for your website. So the answers to convert leads for your website and business will be different than the answers that it takes to convert leads for some other website.

It is true that SEO will drive the traffic, but Lead Conversion is what converts that traffic into Business.

1. Move Product photos and descriptions higher up on the pages. (Try to get them high up enough so that users do not need to scroll to see them).
2. Move "Add to Cart" button to the top of page, but also keep one at the bottom of the page.
3. Increase the size of the "Add to Cart" button 300%
4. Standardize the use of fonts
5. Limit changes in colors which can be a distraction on the shopping cart.
6. Try the exit pop upsell on pages that are not performing well
7. Test these changes on pages that do not have good sales stats.
8. Implement one change at a time and test the changed version against the original version.
9. Use the Google Website Optimizer to split the traffic between different page versions for testing.
10. Test new designs on specific product pages to determine which page designs will provide the best conversions moving forward.
11. Implement changes slowly and execute them from the least complex first.
12. Check out these books about website usability and ecommerce page conversions: