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Search Engine Optimization

Content Farms, Plagiarism and Unfair Search Results

January 4, 2012
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Content farms are sites that routinely employ large pools of freelance writers who create high volumes of copy for the Internet. Typically this content is all about quantity rather than quality, is specifically written with an emphasis on keyword placement, is designed to raise search engine ranking and is primarily used for cheap SEO purposes. [...]

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Internet Marketing Trends: What’s New For 2012

December 28, 2011
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SOCIAL MEDIA MARKETING: In 2012, it is forecasted that 9 out of 10 online adults will be using social media. This is information that Internet marketing companies of all sizes are definitely taking note of. Increasingly business models are including Internet search engine optimization strategies to help them leverage all of the latest social media [...]

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Orange County Businesses Enjoy Sales Boost Sparked By Location Identified Search

December 21, 2011
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Now that Google has turned on its location identified search results local Orange County business owners are finding that their sales are enjoying a significant boost as a result of their listings showing up at the top of search results based upon a user’s location. The new service essentially works as a filter that automatically [...]

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How 10 Latest Changes to Google Algorithms Affect Orange County SEO

December 1, 2011
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Google announced 10 changes to their algorithm and search results services. How will these latest changes affect Orange County businesses in regards to SEO strategies? The following is a list of Google Updates  and what they will mean for Orange County SEO: • CROSS-LANGUAGE INFORMATION RETRIEVAL Because there is presently only a limited amount of [...]

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5 Easy Tips to Choose an SEO Company That Will Do the Work for You

October 25, 2011
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Making the decision to hire an SEO company that will get you the results you are looking for can be a difficult and time consuming process. However, with a little guidance, you and your business can find a search engine optimization company that will not only raise your page ranking, increase your linkability but also [...]

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The “Lightning Rod Effect”: Using Social Media to Attract Quality Traffic

October 17, 2011
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The Law of Attraction is the metaphysical belief that “like attracts like” and that based within this fundamental premise positive will always attract positive and negative will always attract negative. If this same theory is applied to Internet marketing, then attracting quality traffic to a site is much like attracting a bolt of lightning to [...]

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Going Viral On Twitter: How “Retweeting” Helps

September 30, 2011
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Twitter is fast becoming such a significant force that most online marketers can no longer afford to ignore the opportunities for the affordable search engine optimization it presents. Twitter represents a cutting edge tool for many business websites who want to create new links, establish a brand, drive quality traffic to their site and ultimately [...]

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Cheap Search Engine Optimization and the “Double Stuf Oreo” Theory

September 27, 2011
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Cheap SEO is not something any small or even large business should shy away from, be embarrassed by or deny they are utilizing. Getting the most out of a business website does not mean having to spend an arm and a leg in order to raise its page ranking and stay one step ahead of [...]

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How to Prepare a “Super Launch” For Your New Business Website

September 22, 2011
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Carving out a niche for a new business website in today’s busy Internet marketplace is absolutely vital for its success and promoting it is necessary to establish visibility, raise page ranking, generate traffic and increase its performance potential. With all the competition strategizing to attract the same traffic marketing your new business website not only [...]

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Say Hello to Your 2011 Marketing Technology Dashboard

September 19, 2011

Thanks to the work of Scott Brinker, a dare I say vast amount of decision making can now be conducted at top speed. Scott spent a great deal of time categorizing software that runs the gambit in marketing and technology. From web platforms, to metrics, social media metrics, SEO, SEM, PPC

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