You may think that there is a new search engine in town – Bing. They have advertised online, on television, and even in magazines, as being the next big thing in search engines. But, if you have around awhile, you recognize who they are. They are MSN Live. The Bing search engine is actually a reincarnation of Microsoft Network’s original Live search engine which has been around for over a decade.
Because of the new name, people think that Bing is new. In a way it is, because of the technology that is used to bring results to the consumer. It is not based quite so highly on paid advertising like Google is, and it is not littered with ads like Yahoo is. The results are presented in clusters, with less advertising, making it very effective for people with limited searching skills.
As a website owner or developer, you probably think you should spend all your time concentrated on getting listed on Yahoo or Google, and yes, you have to cover those. But, you should also consider working on getting your site listed on Bing, too. Because of the amount of advertising that that Microsoft is doing, and the fact that so many people who buy new computers have their browsers already set to Bing, you should make sure that your website is submitted to the Bing search engine.
When you go about working to get your web site listed, be sure that your content is completely new (rehashed content will get you rejected from the listings), your pages are free of errors in the code, and your navigation works correctly. These will all help you to get listed easier, more often, and closer to the top – without ever having to pay any money to be there.
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