Meta Descriptions Matter for SEO. Some SEO experts would have you believe that it is a waste to spend time crafting good meta descriptions. Nothing could be further from the truth. Meta Descriptions appear in the Search Engine Results Pages (SERPs) and provide you an awesome opportunity to control the message of your website.
When you write a perfect meta description, you have crafted a thing of beauty. You have provided the “WHY” to the search engine user. The answers to the Who, What, When, Why, and How are exactly what searchers are seeking. If your website contains the answer to their question, it is time to yell it from the mountain tops. When you have great website content that helps people, it is time to beat your chest and brag about it a little in your meta description.
Don’t forget to include meta keywords within the text of your meta description, and make sure to write a marketing “call to action”. The call to action is a hand-holding practice that takes the user from the Google results page right into your site, with a friendly command to the user about what they should do when they visit your site.
If you craft great meta descriptions, you will get more clicks, (click-throughs from people searching on the topic where you appear). More click-throughs means that your site is proving itself relevant to users out there, and Google should rightfully award your site with better search rankings.
Learn how to write perfectly customized meta descriptions for your website with a custom SEO Checklist
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