We all want to get more people to visit our site. The best way for us to do this is by getting a higher page ranking on search engines, like Google. So how do we raise our sites ranking from 93rd, to 3rd? Well, one of the best ways to improve your site’s location is by building your links. This can take a lot of time and effort but it is worth the trouble. If you don’t want to spend the time, you could always buy your links. Most people agree that buying links is a bad idea and here are two reasons why.

First, you’ll start receiving bad traffic. When you build your own links, you can pick and choose what sites are related to yours. If you find sites with common interests, you are going to find viewers who will enjoy your site as well. Buying links will associate you with websites that are not closely related to your content. This might bring in a lot of traffic, but most people will see your site and leave. You need to build good traffic if you want your website to be successful.

Second, you could receive penalties. Google is one search engine that is not happy with the recent trend of buying links. If Google catches you doing this, they could mark your site as a spam site, which will greatly lower you, and possibly remove you from their overall site rankings.

So what should you do instead? Taking the time to build your own links through social networking will have many positive impacts on your site. It will make you more connected with the internet community and it will also bring in the type of traffic you need. Searching for similar sites is also a good way to get new ideas and to check out your competition.