If Search Engine Optimization is a recipe, then Off-Page SEO would represent roughly 70% of the ingredients required to make something worth digesting. This means that 70% of the time, focus, planning, and energy should be devoted to things that happen off of the website itself, elsewhere on the internet.

It is extremely common for someone to launch a website, and say, ok we have meta tags, we have great looking graphics, we have content, why don't we have good search engine rankings?

Once you have cared for all of your On-Page elements, it is time to focus your attention to the huge chunk of Off-Page SEO work. It is also important to appreciate the fact that nothing in search engine rankings is permanent, therefore Off-Page SEO work continues repeatedly until you decide that you no longer care about Search Engine Rankings.

Imagine the scenario where your website suddenly ranks on the first page for some search term that represents the essence of your business. Imagine also, that you not only rank on the first page for that term, but you rank in the top 3 results on the first page of Google.

If this is something that you recently achieved with the help of an SEO company, do you think that your competitors (who also share space on that first page) are just going to yield and let you take over critical market share from them? Not likely. The chances are good that your competitors are also working on some sort of SEO strategy and now that you are on their radar, they will do everything that they possibly can to destroy your new found search engine glory. This is why you must persistently build links, and make sure that your Off-Page SEO strategy is constantly evolving. The key is to be repetitive, consistent, and evolutionary.